Concur, it was a good read. I don't want to sound picky, but I didn't get the tie-in to the folks living in the Central Valley. In my experience, they are a small minority of the hikers and especially the backpackers in the backcountry. It doesn't distract from the article, but one of the comments had a strong opinion about that point.
Also concur with the value of using social media for recruiting. The
Tahoe Rim Trail Association does this extremely well with lots of year-round training and positive PR work.