Alan -
While the article I read recently on these "new" oil finds didn't mention the method of extraction, I reasonably sure they use a technique called fracking. It's controversial due to the chemicals injected into the ground and the potential for screwing up the aquifers for centuries to come.
Energy companies are meeting stiff resistance to that method of natural gas extraction in NY and PA. I suspect they'll have a better time of it in places like Wyoming, South Dakota and Colorado.